British business messaging app Guild has set up CREO (Coronavirus Reponse for Event Organisers) as a peer support group for anyone due to run an event in the next 6 months.

The group gathered over 100 members within 24hrs of set up. Members include event organisers from around the world as well as professional membership associations for event organisers. Specialist experts on PR, comms, crisis management, legal, insurance, health and safety etc. have also been invited into the community to help.

Resources document free for all

The CREO community has also crowd-sourced a document (the "CREO Manual") to capture the advice, resources and insights generated by the group. This is publicly available for anyone to read and share and can be found at

The document is being updated all the time by the events community and contains over 40 pages of useful information across:

  1. Official data & guidance
  2. Comms, PR & crisis management
  3. Running a digital event - best practice tips & advice
  4. Tech for virtual events, conferences, summits
  5. Tech for virtual conversations, meetings, webinars, video conferencing
  6. Tech for video recording and production
  7. Tech for landing pages
  8. Logistics & venues
  9. Financial mitigation
  10. Insurance & legal
  11. Health & Safety
  12. Other resources

How to join CREO

If you are an event organiser, or know someone who is and might benefit from joining CREO the invitation link is:

Running a virtual event?

If you are planning to run a virtual event to complement, or replace, a phyiscal event then Guild can help for free: see A practical guide to using Guild for a virtual / online event

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