Community management tips and advice from membership association experts
Community and member engagement experts share advice on planning, starting and sustaining membership association/organisation communities.
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Case study: Coterie builds peer community for B2B marketers
Channel and partner marketing experts Coterie identified a lack of support for specialist partner marketers and B2B marketers in research conducted with the University of Huddersfield. Director Helen Curtis wanted to tackle the lack of knowledge in B2B marketing and partner marketing and provide training and research to raise its
Case study: Crafty Counsel unites in-house legal professionals with Guild community
In briefCrafty Counsel is the leading community, creative agency and media platform for in-house legal professionals. Crafty Counsel aims to help overturn the “stressed, stretched and isolated” lawyer stereotype and bring “joy, insight and connection” to in-house legal professionals. Their events and content cover a wide range of issues that
'Pop-up' event community: Mx3 Berlin case study
Find out how Mx3 Berlin used a temporary, or 'pop-up' online community to add value to its event experience.
The Marketing Society builds membership community on Guild
The Marketing Society chooses Guild to host its global community of senior marketers. Their 'Coffeehouse' community allows members to connect, communicate and support each other.
Case Study: Trade Association Forum boosts membership offering with community on Guild
The Trade Association Forum (TAF) is the ‘association of associations’. It helps UK trade associations lead their sectors, share best practice and it promotes the role of trade associations to government, industry and the wider public. TAF's members represent more than 135,000 UK businesses and include the National Association