In brief

MSI Global Alliance (MSI) is a leading international association of over 260 independent legal and accounting firms in more than 100 countries.

MSI wanted to connect its global community of professional members to facilitate collaboration, knowledge sharing and instant messaging. Guild a private, ad-free, GDPR compliant digital community platform looked to be the ideal solution.


Following a successful trial, the association set up a number of private, professional Guild groups to enable collaboration between MSI members across the globe, who can now connect and communicate wherever they are in the world, sharing legal and accountancy knowledge, information and resources.

The Opportunity

MSI Global Alliance's Head of Marketing Pauline Rottstock, played a key role in choosing and rolling out Guild across the organisation.

She explains why MSI was looking for a member engagement solution like Guild:

We deliver a programme of professionally produced conferences and meetings at local, regional and national levels. These events are a cornerstone of our membership and provide valuable opportunities for our members to network, learn from leading speakers in the industry, share practice management information and technical expertise.

We were looking for a digital solution to enable members to simply continue their business conversations outside of our programme of events and meetings."

Using the multi-admin, multi-group 'Business Plus' Guild, MSI set up a number of branded specialist communities representing legal and accountancy disciplines and interests. Pauline continues:

"We set up over 10 different communities on Guild. These are predominantly regional groups as well as specialist  communities that group together members with a shared interest and expertise.

Using Guild enabled MSI to quickly set up groups and communities focussed on specific areas of expertise and industry challenges. She continues:

"As the COVID-19 pandemic took hold and countries went into lockdown, we set up a dedicated group to help our members navigate this difficult time and all the challenges that were arising. The group enabled our members to share best practice and resources, post questions and provided a channel for members to reach out to us and each other."

Some of MSI Global Alliance's professional legal and accountancy online groups and communities on Guild
Some of MSI Global Alliance's professional legal and accountancy member groups on Guild

How has Guild helped your business?

Pauline explains that Guild has increased the value of MSI membership and has enabled members to stay connected and reach out to each other instantly:

"Guild has added significant value to our membership and enhanced our member to member communications. Members can reach out to each other in an instant and are able to share ideas and business opportunities, which is extremely valuable. They can get answers to their questions right away at a touch of a few buttons on their phones.

Guild has a very professional look and feel and it is GDPR compliant, which was a very important factor when we chose Guild."

Guild was chosen over a number of potential online community solutions because of the high levels of privacy that legal and financial services organisations demand.

Pauline explains:

"Our members are accounting and law firms, which demand the highest level of security and privacy of any new technology they adopt.

Guild provides our members with the confidence that their data and information is held safely."

Join Guild for free today

See for yourself how the Guild experience is different to WhatsApp, Slack, LinkedIn or Facebook Groups.

Go to our pricing page and join free as a member, create your Guild profile, join available groups and build your network.

Ready to run your own professional, private, branded groups, communities or networks? Excellent! Check out our Business (free) and Business Plus (custom pricing) options.

Guild is proudly British, fiercely independent, ad-free and GDPR compliant. Guild is the best place for professionals to connect and communicate. Come and join us on a different and decent kind of messaging platform that is designed for business and done with integrity.

Contact us if you want to know more or have any questions.