One legacy of rapid digital transformation in events has been the rise of interest in ‘community’.

But who is actually combining community strategy and events and doing it well?

Should you opt for a pop-up event community, or a year-round community to support your event?

Media, events and community expert Carolyn Morgan joined Ashley Friedlein to discuss how events + community can combine to drive results and ROI, best practices for aligning events to community and shared best practice examples.

They covered:

  • The business case for combining events and community, including hard and soft ROI metrics
  • Three big mistakes to avoid!
  • Guild Community Model -  how Content, Events, Campaigns and Learning can fit with Community
  • Examples of embedded event communities, pop-up event communities and standalone event communities
  • 30 best practice tips for combining events and community including event programming, promotion, networking, adding value for sponsors, maximising archival value and building anticipation for future events
  • Why it's dangerous to assume event apps create 'community' around your event
  • How to get buy-in for community + events from other teams and leadership
  • Why it's harder (but not impossible) to create buyer/seller communities
  • Examples of learning communities and the cadence you need for success

See the full recording here:

Carolyn is the founder of Speciall Media and has over 25 years experience in media and consultancy, across print, digital, TV and live events. She's an experienced community strategist and runs a community for senior media and publishing leaders, Speciall Media Group.

Ashley is the founder of Guild. A columnist, commentator and blogger, he speaks worldwide on community building and digital/marketing trends and best practice. He runs a number of communities including Digital / Marketing Pioneers and Professional Community Leaders.

Free resources referenced in the webinar

How to combine Events with Community: best practice guide

'Pop-up' event community: Mx3 Berlin case study

Join community and event peers

Want to connect with peers and experts in community and events?

Apply to join Guild Community Collective, a free online community for community and social media professionals, however experienced you are.

Or join Events 365, an online community for events organisers adapting to a rapidly evolving events industry.

Share best practices, ideas, inspiration, interesting content and resources. Get feedback from the group on ideas and initiatives, develop partnerships and make useful contacts and connections.

Join virtual, in-person and hybrid events in both communities where we hope many of you will be able to meet.

More community strategy and events training

33 ways to create engagement in your online community

Community Strategy and Community Management resources hub

What are the different types of online community? The 5Ps of community.

The Periodic Table of Community Strategy

How to align Community to your organisation or business goals

What are rituals and how do they help online communities?

What is Community Based Marketing (CBM)?

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Guild is a safe space to connect, communicate and collaborate with others.

Join us on a platform that is purpose-built for creating groups, communities and networks on mobile.

Contact us if you want to know more or have any questions.