What is Community Based Marketing (CBM)?
Everything you need to know about Community Based Marketing (CBM) - what it is, why it’s so important to marketers for insights and growth, and how to make it a success.
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How to combine Events with Community: best practice guide
We share tips on aligning online community and events, from promoting an event via a community, to seeking year-round engagement with your audience.
The importance of community in a crisis
Kate Hartley, author of 'How to Communicate in a Crisis', explains the role communities play in developing and managing a crisis strategy.
Case Study: PRCA powers the communications sector with Guild groups
The Public Relations and Communications Association (PRCA) uses Guild to host multiple regional groups and workgroups for collaboration and engagement.
What are the different types of online community?
Discover the online community basics and what the different types of online community are, including what we at Guild call the 5 Ps of community
Why online professional communities make the best sounding boards
With the working world feeling slightly more fragmented than it did 18 months ago, and with networking sites like LinkedIn becoming noisy and overcrowded, professional communities are emerging that offer something different. As well as being the ideal space to build and grow new relationships, these groups can also make