Community Manager Appreciation Day is celebrated annually on the fourth Monday in January.

It was launched in 2010 by Jeremiah Owyang to celebrate and improve the visibility of community managers across the world.

The discipline of Community Management is a bridge between an organisation or brand - and the community it is aiming to create and serve. For example, a community can be a loyal audience or group of users or people connected by a similar passion, role, set of challenges or interests.

To highlight the increasingly strategic role that community plays in organisations, Community Manager Appreciation Day has been renamed 'Community Manager Advancement Day’ in 2020.

Successful communities create significant business value - including customer advocacy, product/service feedback, innovation, high level customer engagement and customer service.

To celebrate #CMAD we are featuring three Community Managers who have chosen Guild as a community platform.

The first Community Manager sharing his B2B community management tips is Adam Harper from B2B Marketing.

Our next Community Manager tips come from Rosey Jarvis, the community manager for The Happiness Index's 'HR Punks'.

And our third Community Manager is Tracey Stevenson, who manages a number of Guild professional communities for The Legal Support Network.

We will also be highlighting case studies, community use cases for Guild and community strategy resources on this blog.

For example, here are two B2B community strategy blog posts that you might like to read:

The return of community in B2B publishing / media (Part 2)

Evolution from content to workflow in B2B media

Use Guild for your community

Guild is a messaging app designed for businesses that is perfect for hosting private communities and groups.

Easy to use but with the privacy, security, control, measurement and regulatory compliance necessary for professional use.

Start using Guild for free for your community. Contact us if you want to know more or have questions.