To celebrate #CMAD, B2B Marketing's Adam Harper explains how to create and maintain a successful B2B community.…
6 posts tagged
b2b
What is Community Manager Appreciation Day?
What is #CMAD / Community Manager Appreciation Day, and what does a Community Manager do? Find out more about the strategic role they play.…
Evolution from content to workflow in B2B media
What role does community play in supporting subscriptions and membership in B2B media models?…
“Media-as-a-Service” (MaaS): the future of B2B media?
The future of the B2B media model needs to learn from SaaS. Here's how it might look.…
The return of community in B2B publishing / media (Part 2)
Community and membership models are becoming increasingly popular for B2B publishers and media businesses. Why?…
A maturity model for the journey to memberships for B2B publishers (Part 1)
The 5 stages of the journey towards memership and community for B2B publishers and media businesses.…