The business case and ROI from investing in community-based marketing (CBM)…
13 posts tagged
b2b
3. The 10 success factors for community-based marketing (CBM)
10 success factors in order to get the most out of community-based marketing (CBM) in B2B…
2. Where community-based marketing fits in the marketing funnel
In the second of our series of posts on community-based marketing (CBM) we explore where it fits in the sales and marketing funnel, and how to introduce it.…
1. What is community-based marketing (CBM)?
In the first of our series of articles on community-based marketing (CBM), we explain what it is, and why it's so important for B2B marketers.…
What is the ROI of online community for B2B Media?
Guild explores both the strategic (non-financial) benefits and monetisation options being enjoyed by a range of B2B media online communities.…
Case Study: CIWM uses Guild to build highly engaged member communities
Membership organisation uses Guild to re-energise the membership and bring the sense of community back. Using Guild has increased engagement and retention of members.…