As marketing becomes more competitive, more brands are turning to community building to give them an edge. Fostering a strong customer community is an effective way to keep your audience engaged with your company organically and communicate with them in a less sales-driven way. Plus, it can help with customer
Watercooler chat is part-and-parcel of our working days. But for freelancers, this doesn’t happen as naturally. Although freelancers benefit from more autonomy over their working patterns and the flexibility of working from anywhere, there is a big downside. It can be lonely. Freelancers don’t have office colleagues, so
Public trust is in short supply in today’s fake-news era. So, trusted companies are lightyears ahead of the competition with better customer and employee loyalty as a result. To make it in the future, gaining trust needs to be a board-level priority. The 2019 Edelman Trust Barometer shows how
Agencies have been having a tough time lately. With brands increasingly moving functions in-house, Brexit causing uncertainty with marketing budgets, and fears of a recession and a general tightening of belts all around. Plus, the almost weekly prediction that the agency model is dying. But the future isn’t as
Working your way up the career ladder until you reached the upper echelons of senior management used to be the aspirations of many workers. But times have changed, and now, a seat at the (boardroom) table is no longer the only option for career-driven people. Indeed, the boardroom itself is
Increasingly, business leaders are realising that their long-term success relies on the skills of their workforce. Without the right skills available, organisations cannot work effectively, they cannot expand their products and services or develop new innovations. It’s something that has become more evident in the information age because digital
Guild logo, badge, and brand guidelines – make your Guild group, network, community visible and easy to join.