Customer service has become a dirty word. The horrors of waiting on the phone for hours during a lunch break only to be cut off when you finally get through; the pointless surveys that promise a £20 Amazon voucher that you never end up getting; or the profusely apologetic sales
As the future of work drastically changes the way organisations and workers operate, it’s also going to transform the way we network with each other. Advances in technology such as cloud computing have already kickstarted this evolution. For a start, it’s no longer confined to Mad Men-esque cigar
As marketing becomes more competitive, more brands are turning to community building to give them an edge. Fostering a strong customer community is an effective way to keep your audience engaged with your company organically and communicate with them in a less sales-driven way. Plus, it can help with customer
Within many marketing teams, laser focus is placed on content management and strategy, and rightly so. The quality and timing of this kind of output is crucial to the visibility of any brand, but perhaps not every company gives much thought to what happens next. Once a member of the
Conversational design is a hot topic. But how do you provide conversational interfaces to your business, product or service?
According to a recent study, 78% of senior executives are looking to integrate artificial intelligence into their operations within the next 12 months. The study, conducted by the Chief Marketing Officer Council and IBM Watson Customer Engagement, surveyed 168 executives, 44% of whom were in marketing roles. And according to
Guild logo, badge, and brand guidelines – make your Guild group, network, community visible and easy to join.