Study: New WhatsApp research highlights the extent of a 'shadow communications' business risk
A study of 1,261 UK workers in January 2020, shows that 41% of UK workers admit to using WhatsApp for work purposes in spite of potential business risks.
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Press Release: Almost half of WhatsApp usage breaches legal terms
41% of UK workers admit to using WhatsApp for work purposes despite it being against WhatsApp’s legal terms of service to use it in ways that involve any non-personal use.
Press release: UK LinkedIn users state that an average of only one-fifth of their LinkedIn connections are valuable
New research from Guild, a messaging app built for business, reveals that most professionals no longer see LinkedIn as a platform for valuable business networking but use it for sales, marketing and recruitment.
STUDY: New LinkedIn study highlights changing nature of the platform from 'professional network' to 'marketing platform'
A new study of over 2,000 UK LinkedIn users highlights the changing nature of LinkedIn, from a professional network to a marketing, sales and “spam-filled” platform.
WhatsApp professional use increases but so does dissatisfaction
Research shows the professional use of WhatsApp is increasing but so too is the desire for a messaging app dedicated to work
Headline findings for engagement and networking in professional membership organisations
Duncan Grant, of the Membership Organisation, has produced an excellent report summarising where professional membership organisations are in addressing the challenges and opportunities around member engagement. Key findingsThe report is based on the findings of a number of key research initiatives in recent years. The full version can be viewed