New research from Guild, a messaging app built for business, reveals that most professionals no longer see LinkedIn as a platform for valuable business networking but use it for sales, marketing and recruitment.
Duncan Grant, of the Membership Organisation, has produced an excellent report summarising where professional membership organisations are in addressing the challenges and opportunities around member engagement. Key findingsThe report is based on the findings of a number of key research initiatives in recent years. The full version can be viewed
Guild recently conducted research with 33 membership organisations in an attempt to further understand their current challenges, specifically in the context of communication with and amongst their members.