At Guild, we are big fans of community. The word suggests connectedness, people joining together, and becoming something bigger than the sum of their parts.An online community (also known as a virtual community, internet community or digital community) is where people come together digitally to interact, share knowledge and
What's the ROI (Return on Investment) of community? A common question. So here are 12 ways publishers get value from community: Rebuilding trustUnderstanding your readersFulfilling the need for emotional engagementDiversifying content channelsProven strategic valueRecurring revenue modelsCutting through noise and information overloadCommunity fits in to your marketing funnelMonetisation of your community
Key learnings from the Guild Community Summit and access speaker slides, videos and other resources from the event for community professionals.
On Thursday 14th April, the Guild Community Collective held its inaugural Video Room get together. With over 500 members, the Collective is a supportive group of online community and social media professionals who network and learn together. We had people join us from various parts of the UK and US.
We've defined 100+ community strategy terms and acronyms in our comprehensive online community glossary for community managers.
Ungated Marketing is a podcast that offers innovative marketing professionals the chance to pick up practical, tactical knowledge from peers in the industry. Past guests have included James Gregson, Creative Director at LEGO, Phil Gamache, Director of Growth Marketing at WordPress, and Rand Fishkin, co-founder of SparkToro. Guild's Chief Marketing
Guild logo, badge, and brand guidelines – make your Guild group, network, community visible and easy to join.