Why we need to ban the term 'lurker' in community strategy
A member of an online community who doesn't actively engage in a community is described as a 'lurker'. We explain why it's time to use new terminology.
Search findings for "Community Strategy”
Top online community blogs, resources and guides from 2021
From best practice guides, to awareness calendars, find the most popular community articles and resources from the Guild blog over the past year or so.
Community Trends 2022
We look at the biggest challenges, opportunities and trends in community for 2022, from the emergence of Web 3.0 to the growth of CBM and community data.
What are the different types of online community?
Discover the online community basics and what the different types of online community are, including what we at Guild call the 5 Ps of community
Meet the Community Manager: Jenny Cater - Bookmark
In the latest of our series, Jenny Cater from child literacy charity Bookmark shares her insights into launching and running a volunteer community on Guild.
Podcast: People Buy People on community building
People Buy People is a podcast focusing on the ever-closer relationship between people and brands. As its host, Laura Sutherland, says: “In public relations, it’s all about the human relationship and building human capital.” Guild CMO Michelle Goodall joined Laura Sutherland to discuss the opportunities for PR and communication