3. The 10 success factors for community-based marketing (CBM)
10 success factors in order to get the most out of community-based marketing (CBM) in B2B
All articles written by Ashley Friedlein
2. Where community-based marketing fits in the marketing funnel
In the second of our series of posts on community-based marketing (CBM) we explore where it fits in the sales and marketing funnel, and how to introduce it.
What has the GDPR ever done for us?!
Is GDPR a failure or has it delivered enduring privacy and data benefits? We evaluate the pros and cons on its second anniversary.
A Model for Professional Networking in the Digital Age
A new model from Guild revealing how professionals need to approach networking in the digital age.
Evolution from content to workflow in B2B media
What role does community play in supporting subscriptions and membership in B2B media models?
8 dangers of using WhatsApp for business
8 reasons businesses cannot use WhatsApp for work-related communications.