12 ways publishers get ROI from community
What's the ROI (Return on Investment) of community? A common question. So here are 12 ways publishers get value from community: Rebuilding trustUnderstanding your readersFulfilling the need for emotional engagementDiversifying content channelsProven strategic valueRecurring revenue modelsCutting through noise and information overloadCommunity fits in to your marketing funnelMonetisation of your community