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Case study: Socially Mobile builds alumni community for future communications leaders on Guild

In briefSocially Mobile is a not for profit 'PR school' which aims to help people from underserved and underrepresented groups improve their career prospects in the PR industry. Co-founder Sarah Waddington CBE is a highly respected PR professional, management consultant and former president of the CIPR. Sarah saw evidence that

#BreakTheBias thoughts from Guild members on International Women's Day 2022

Social media platforms don’t always have the best reputation for balanced, thoughtful conversations. Algorithms that power what we see and who we talk to in social media can mean we miss vital new ideas and alternative perspectives. Engagement bait encourages quick responses that can reinforce bias and create “filter

Building Better Business: levelling the playing field in PR with Socially Mobile

For this latest instalment of Building Better Business we met someone on a mission to change the shape of her industry. Sarah Waddington CBE is a highly respected PR professional working on a way to address social mobility in PR by accelerating the career of PR practitioners from lower socio-economic

Brand guidelines

Guild logo, badge, and brand guidelines – make your Guild group, network, community visible and easy to join.