2. Where community-based marketing fits in the marketing funnel
In the second of our series of posts on community-based marketing (CBM) we explore where it fits in the sales and marketing funnel, and how to introduce it.
Search findings for "Community”
Ways to use Guild - communities of practice
Communities of practice are powerful formal or informal communities that can generate a massive amount of personal and professional value for individual members.
CREO and FORT - helping businesses, organisations and professionals with 'the great recovery'
2 things that Guild is doing right now to support businesses, charities and individuals in the wake of COVID-19.
FORT (Furloughed or Released Talent) community set up to support comms, PR, marketing, digital and creative professionals
Guild has set up FORT (Furloughed or Released Talent) as a peer support community and group for anyone from a marketing, comms, PR, digital or creative role.
Ways to use Guild: Alumni groups
We look at how Guild can be used to host alumni groups - powerful communities that can generate a huge amount of value for organisations and individuals.
Case Study: MSI Global hosts legal and accounting professional communities on Guild
MSI Global Alliance hosts legal and accounting professional communities on Guild, allowing its members to connect and communicate wherever they are in the world.